How the platform works
The full path from an affiliate link click to a commission payout — attribution, conversion via postback, hold period and withdrawal of funds.
The platform connects four entities: a business creates an offer, an influencer grabs a tracking link, a user clicks through and performs an action, and the platform records that action and accrues the commission. Below is the whole path, step by step.
The conversion path
Business creates an offer
Sets the model (CPL/CPA/RevShare/Hybrid), the rate, geo and hold period, then tops up the escrow balance. The offer goes through platform moderation.
Influencer grabs a link
Finds the offer in the catalog and generates a tracking link with sub_id tags for traffic analytics.
User clicks
A click on the /r/{code} link is recorded: the platform sets a signed attribution cookie and redirects to the business website with a click_id.
A conversion happens
When the user completes the target action, the business server sends a postback (S2S) with an external_order_id. The platform finds the click and creates a conversion.
Commission is accrued
The commission is calculated by the offer rate and goes into hold until the freeze period ends (protection against refunds and fraud).
Influencer withdraws the money
Once the hold passes, the balance becomes available for withdrawal. The influencer requests a payout via a convenient method.
Flow diagram
Business ──creates──> Offer ──moderation──> Active
│
Influencer ──grabs──> Tracking link <─────────┘
│
▼
User ──GET /r/{code}──> [cookie + click_id] ──302──> business website
│
target action ─────┤
▼
Business server ──POST /api/v1/postback──> Conversion ──> Commission (hold)
│
hold expired ───┘ ──> Available for withdrawal ──> PayoutWho's responsible for what
| Participant | What they do | Where in the workspace |
|---|---|---|
| Business | Offer, rates, deposit, postback | Business workspace |
| Influencer | Links, traffic, withdrawal | Influencer workspace |
| Platform | Tracking, attribution, calculation, anti-fraud | automatically |
Money is protected on both sides
The business pays only for confirmed conversions, while the influencer gets a payout guarantee: the funds are already reserved on the business escrow balance at the moment of accrual. Learn more — Balance and escrow.
Next, we recommend going through monetization models and attribution.