Glossary of terms
All the key MeerPartners terms in plain words: offer, conversion, postback, hold, escrow, EPC, CR, CPA, RevShare, KYC, attribution and more.
A reference for the terms you'll encounter in the MeerPartners workspace and documentation. They're grouped by meaning — use in-page search (Ctrl/Cmd+F). Each term links to a detailed section.
Not sure where to start
If you're just getting to know the platform, read How the platform works — it lays out the whole path from a click to a payout in a single diagram. Come back here for precise definitions.
Participants
Influencer (affiliate, publisher)
A partner who promotes offers via tracking links and earns a commission on the traffic they bring. In the portal navigation it's the "Influencers" section, with the workspace at /i. The words affiliate and publisher are synonyms for influencer. See Quickstart: influencer.
Business (merchant, advertiser)
A company that creates offers, tops up its escrow balance and pays influencers for results. In navigation it's the "Business" section, with the workspace at /m. The words merchant and advertiser are synonyms for business. See Quickstart: business.
Platform
MeerPartners — the intermediary that handles click tracking, conversion attribution, commission calculation, hold and payouts. It guarantees fairness for both sides: the business pays only for confirmed results, and the influencer is protected by escrow.
Offers and traffic
Offer
A business's proposition to influencers: what to promote, under which model and at what rate to pay, in which countries (geo), with which hold period. Created by the business and goes through platform moderation. Influencers find offers in the /i/offers catalog.
Tracking link
An influencer's personal link to an offer, of the form /r/{code}. Every click on it is recorded by the platform. The influencer places it in front of their audience. Created in the "My links" section (/i/links).
Link code (code)
A short unique identifier in the address of a tracking link /r/{code}. It unambiguously indicates which influencer and which offer brought the traffic. It can be used in the postback as the ref value.
sub_id
An arbitrary tag the influencer adds to a tracking link for their own analytics — for example, to tell apart placements, creatives or campaigns: /r/{code}?sub_id=instagram. Both sub_id and sub_id1…sub_id5 are supported. The tag carries through from the click to the conversion and is visible in statistics.
Click
The fact that a user clicked through a tracking link. On a click, the platform sets an attribution cookie and issues a 302 redirect to the business website. Clicks are visible in statistics /i/stats.
click_id (click_uid)
A unique identifier of a specific click. The platform passes it to the business landing page in the aff_click parameter, and the business returns it in the postback (the ref field) to bind the conversion to exactly that click. This is the most precise way to attribute.
Conversion
A user's target action for which a commission is accrued: registration, application, sale, etc. It's created when the business server sends a postback. It moves through statuses (FSM): pending → approved → rejected / reversed (cancelled, e.g. a refund).
Money
Commission
The influencer's reward for a conversion. Calculated by the offer's model and rate. First it goes into hold; after the hold ends it becomes available for withdrawal. In a multi-level program the commission is additionally distributed across mentor levels (L0…L7).
Hold period
The period (in days) for which a commission is "frozen" after a conversion before it becomes available for payout. It protects the business from paying for refunds and fraud. Set at the offer level. In the workspace, amounts under freeze are marked "In hold".
Escrow balance
The business balance, split into parts: available, reserved (held against accrued commissions) and total. At the moment a commission is accrued, the funds are reserved — which is why the influencer gets a payout guarantee. The "Balance" section (/m/balance). See Balance and escrow.
Deposit
A top-up of the business escrow balance. Without a sufficient balance, an offer cannot accrue commissions. A top-up has a minimum amount (error DEPOSIT_BELOW_MIN if it's lower).
Payout
A withdrawal of accumulated commission by the influencer. Methods: card (RUB, via YooKassa), crypto (USDT TRC-20), Telegram Stars, bank/manual transfer. It moves through statuses (FSM): requested → processing → paid / failed / rejected. The "Payouts" section (/i/payouts).
KYC
Identity verification (Know Your Customer): uploading a passport, national ID or driver's license. Statuses: not passed / under review (pending) / verified (verified) / rejected (rejected). Required for withdrawing funds if enabled on the platform. Completed in the /i/profile profile.
Reward models
CPL
Cost Per Lead — payment per lead (registration, application, subscription). Suited for lead generation.
CPA
Cost Per Action — payment per target action, usually a sale. Suited for online stores and services.
RevShare
Revenue Share — a percentage of the revenue of the customer brought in. Suited for subscriptions and SaaS.
Hybrid
A combination: a fixed payout plus a percentage at the same time. Suited for complex funnels.
A detailed breakdown of all models is in Monetization models.
Integration
Postback (postback, S2S)
A Server-to-Server notification: the business server sends the platform a POST /api/v1/postback about a completed conversion. The key field is external_order_id (the deduplication/idempotency key). Protected by an HMAC signature and anti-replay by time (±300 seconds). See Postback setup.
API key (tenant_api_key)
A business key for server integrations (S2S). It has one of these scopes: postback (sending conversions), sso (token exchange), readonly (reading). Requests are signed with HMAC-SHA256. Issued in the "Integration" section (/m/integration).
Attribution window
The lifetime of the aff_attr attribution cookie after a click. If the user performs an action within the window, the conversion is credited to the influencer. The default is 30 days, configurable at the offer level. See Attribution.
Last-click
An attribution rule: a conversion is credited to the influencer whose link got the last click before the action. This is the default MeerPartners attribution model.
Multi-level and referrals
Multi-level (network)
A multi-level program: an influencer invites sub-influencers and earns a percentage of their conversions — up to 7 levels (L0…L7). A CAP (limit) applies to the total commission across levels. Self-referral (inviting yourself) is forbidden — error SELF_REFERRAL_FORBIDDEN. The "My network" section (/i/network). See Affiliate network.
Referral code
The influencer's personal code, used to invite sub-influencers into their network. Found in the "My network" section.
Metrics
EPC
Earnings Per Click — the average earnings per single click. It shows how "profitable" the traffic on an offer turned out to be. Visible in the influencer's statistics.
CR
Conversion Rate — the share of clicks that turned into a target action (conversions ÷ clicks). The higher it is, the more effective the traffic–offer pairing.
Identifiers and access
Tenant / tenant_slug
Tenant — the isolated space of a single business in the multi-tenant platform (its offers, balance, team, keys). tenant_slug — the short URL identifier of that space: lowercase Latin letters, digits and hyphen only (^[a-z0-9-]+$), unique across the platform. Set when creating a business account. If the slug is taken — error TENANT_SLUG_TAKEN. See Choosing a role.
MeerID
The ecosystem's single account (SSO) used to sign in to MeerPartners. The platform has no passwords of its own. One MeerID can hold both an influencer workspace and a business workspace at the same time. See Sign-up and sign-in.